The Netherlands, an outsider's view.

The Netherlands, an outsider's view.

CONSUMERISM

Amazon officially launches full Dutch web shop

The online mogul Amazon announced the launch of their webstore Amazon.nl on Wednesday, which from 2014 up until now only sold ebooks. Roeland Donker, Country Manager Benelux, says in a press release that Amazon is “just getting started” in the Netherlands, as the company plans to “expand Amazon.nl later this year, offering…Dutch customers a larger and wider selection of products.”

From today, Amazon sellers can register to sell products in over 20 categories which European Amazon spokesperson Alex Ootes says will be expanded. RTL Nieuws writes that 58% of the products sold worldwide through Amazon are from third-parties and the rest is sold from the company’s own warehouses.

Amazon intends to make “millions of products” available to Dutch customers through Amazon.nl this year. Nu.nl writes that the, originally, American giant will be a direct competitor of the Dutch bol.com. Amazon.nl will already have a category for clothing, unlike bol.com.

Amazon writes that it first entered the Netherlands in 2013 when Amazon Web Services (AWS) opened a Development Center in The Hague, followed in 2015 by an AWS office. Currently, Netherlands customers purchase through Amazon largely on the German site, Amazon.de, which is available in the Dutch language.

Featured Image: David [Public domain]